Looking to the Future: What Jobs are Bots Replacing?
Advancements in technologies are usually beneficial to consumers but sometimes can be very hard on workers. Over the last couple of centuries, companies have embraced mechanising or automating jobs to...
View ArticleSEO & Social Strategy: Shaping the User Journey
There’s a tendency to treat SEO and social as independent marketing efforts. Even seasoned marketers and agencies separate them into completely separate tasks. Social media is discussed in terms of...
View ArticleHow to Make Your Marketing Team More Effective and Productive
Marketing involves so many moving pieces and different tasks, it can be hard to keep track of what’s happening day to day, let alone month to month. Add to that multiple people working on separate but...
View ArticleHow to Cut Costs as a Digital Marketing Agency
If your marketing budget is consistently in the red, try making smaller changes before draconian cuts to staff and resources. Chances are, you’re not using your tools and team members to their...
View ArticleWhy You Need to Distribute Content— Not Just Create It
We all know that “content is king.” That’s old news in the marketing world. Content is what attracts people to your site and lets them know what you’re all about. Ideally, the content we create would...
View ArticleWhy You Should Use PPC as a Content Marketing Tool
Pay-per-click advertising is usually associated with driving traffic to sales pages. After all, most of us want consumers to convert on those pages and buy our products and services. A more uncommon...
View ArticleHow to Create and Implement an Integrated Digital Strategy
It’s a marketer’s dream to have a high-conversion, flawlessly-integrated strategy that delivers fantastic sales. But after considering all of the technical, data, channel, and other items that affect...
View ArticleHow to Keep Your Marketing Team Curious and Creative
Implementing a great digital marketing strategy requires left- and right-brain skills: attention to data and details as well as creative and abstract thinking. There’s data aplenty in the modern...
View ArticleHow to Help Your Team Plan for Their Future
Building a great team might start with hiring for the right mix of hard and soft skills, but it doesn’t end there. The more you invest in your employees, the more they will invest in their work and the...
View ArticleLevel Up Your Mobile Content Game
Mobile devices have become an integral part of our daily lives—and they’re not going anywhere. We’ve all become accustomed to consuming content wherever we are and whenever we want to. This convenience...
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